Though the healthcare space has been at the edge of innovation and technological adoption, it was always a tough task to give better care while managing the clinic’s operations. This is where businesses such as DrChrono is streamlining the workflow of healthcare professionals with advanced solutions.
When it comes to the marketing section of any industry, the challenges existing in this space are numerous. The complex processes, aligning with the client requirements, and making customer engagement better are some of them. Especially in the healthcare sector, as they have been navigating a pandemic for the past year and a half, the challenges marketing teams face while entering the pandemic are multi-faceted.
Over the last twenty years the number of Americans on high deductible health plans has risen dramatically, so much so, that patients now pay 30 percent of a typical medical bill out of pocket. At the same time, patient confusion and frustration with billing have grown rapidly.
As the healthcare space is experiencing one of the biggest challenges ever known in history, practices are reaching their highest limits for better patient care and engagement. Independent practices are experiencing an increase in outstanding patient collections and a decrease in net revenue, and a major factor is confusion caused by the outdated patient collections process that practices have in place.